Client Profile

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The University has an estimated 19 million in annual revenue each year. It owns and operates a network of academic and medical institutions. It is a private company. It is one of the top ranked institutions in the United States, with over 11,900+ employees. 

Identified Issues

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• Customer had 8 different business units and divisions utilizing different platforms for marketing purposes/

• Current Marketing process did not adhere to new privacy law.

• Unable to decide a single source of truth for marketing data and assets for contacts, and internal divisions.

• Unidentified business process because of dispersed data, and marketing assets

• No Contact Database

 

Engineered Solution

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• Provided recommendations for the identified solutions.

• Oracle MAP recommended to address privacy concerns as well as solve marketing technology challenges.

• Developed 6-month modular plan and scope for Implementation

• Developed New Marketing Strategy and Road Map for 8 different business units (divisions).

• Provided Platform Training upon implementation including a 6-week training plan in phases w/out a CRM Platform.

• CRM implementation was expected in phase 3.

 

Intended Outcome

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• Streamlined marketing process for 8 divisions to include cohesive use of one MAP (Oracle).

• Channels and segments identified and created to ensure synchronized data into MAP (Oracle).

• Compliant multi-channel communications with pre-templated emails, and landing pages.

• Successful migration from all previous platforms, including contacts, data, and marketing assets.