Modern marketing: Think outside the box

Updated: Mar 16

5 quick simple steps for creating a marketing campaign. Whether you have a team in a place or need a dedicated individual, a Skyspace Global expert can provide you with expertise or the necessary education for you marketing organization.



Planning a Marketing Campaign is sometimes complex depending on what's worked for your organization in the past or what didn't. Our Team of consultants are up for the challenge to help you sort through the muddy waters. Planning does not have to be difficult, which is why we are giving you 5 Steps for creating a Strategic Marketing Campaign.


1. Set realistic and achievable small goals for the marketing campaign.

It's important to set to goals in general because goals help provide a sense of direction, motivation, and focus. However, it's even more important when planning a marketing campaign to set SMART goals. Smart is an acronym for specific, measurable, attainable, reachable and time-sensitive. Before planning a campaign, it's important that the marketing team understands the purpose of the campaign and what the organization wants to achieve. Many allocated marketing budgets are not maximized due to improper planning and unrealistic expectations. SkySpace Global can assist with overall campaign planning and execution to ensure you're on the right track to launch your campaigns and stay ahead of the trends.


2. Audit your past marketing practices and find the success rates of various activities

The old saying goes, "If it's not broken, don't fix it." This is true to an extent. It's important to track, and measure the success rates of your marketing campaigns. How did previous marketing tactics perform in the past, good, so-so, or terrible? If marketing strategies were positive in the past, keep up the good work, and look for new ways to improve the efforts and not necessarily change it. If your marketing practices did not work well at all, it's time to look for new strategies, and do an audit of your overall marketing practices. Launching marketing campaigns can be costly, and you want to ensure your maximizing ROI. If you're not seeing results, or need help maximizing your marketing efforts, talk with a SkySpace Global Expert today.


3. Learn about the latest market trends and requirements by conducting surveys and researches. It's important for your organization to stay ahead of the Marketing trends. In order to be effective in doing so, your marketing team will need a dedicated analysts who is able to study and understand the current market trends. This can be achieved by conducting surveys, marketing research and professional education. Remember marketing is always changing, and if your marketing team is still deploying the same marketing tactics as last year, it 99% of the time will not work this year. SkySpace Global believes in digital transformation and propelling your business beyond the trends. If your marketing strategy is outdated, talk with one of our experts today to see how we can assist in getting you back on track.


4. Combine the market survey with audit results to get an idea of market scope and type of audience.

If you remember we talked about doing an audit of your past marketing strategies. It's important to have a dedicated analysts who will dissect both the go-to-market trends, and upcoming trends and pair it with customized research efforts. If you don't have a customized plan in place, a dedicated SkySpace Global expert can help.


5. Decide the amount you can spend on the marketing campaign and scale it to meet your requirements.

Last but not least; Budget. Plan your marketing campaign to meet your marketing budgets. Never decrease your planning goals or strategies. However, it is important to decide the amount that you can spend to meet your marketing requirements and then adjust accordingly.


Planning a marketing campaign does not have to be complex. If you are looking for additional marketing tips or strategy help, one of our dedicated consultants can help. info@skyspaceglobal.com

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